In defence of probability sampling

Posted Leave a commentPosted in Higher Degree Research, Statistical thinking for researchers

“By a small sample we may judge the whole piece.”Miguel de Cervantes (1547-1616). So you plan to run a survey as part of your quantitative research? How are you going to select your sample? If you haven’t thought much about this, it’s important to realise that sampling strategies matter quite a lot. If your goals […]

The lady tasting tea

Posted Leave a commentPosted in Book review

“It was a summer afternoon in Cambridge, England, in the late 1920s. A group of university dons, their wives, and some guests were sitting around an outdoor table for afternoon tea. One of the women was insisting that tea tasted different depending upon whether the tea was poured into the milk or whether the milk […]